How to Develop an Effective Law Firm Content Marketing and SEO Action Plan for 2020

What used to work in Content Marketing and SEO just a few years ago won’t work today.

Learn how to make 2020 your most profitable year ever by getting consistent leads from Content Marketing and SEO and by positioning your firm as thought leaders. 

Join John McDougall from McDougall Interactive and Scott Ziegler, Advertising Director at Lawyers Weekly, for a free 45-minute digital marketing webinar (With an optional 15 minutes of Q/A after the talk), where you will learn:

• Step-by-step actions you should take in the next 12 months to substantially increase your revenues.
• Powerful strategies that are based on my latest book
• Tips from leading industry surveys on where legal marketing is headed
• Highlights from the Orbit Media study of 1,000 bloggers and what they do to stand out.

Some examples of cutting-edge topics we’ll be discussing (this is way more than just “add keywords” and “add more content”):

• The 13 most important types of marketing content and how to create them
• The extremely high correlation between social signals and ranking position
• How video and podcasts can enhance your thought leadership and improve your mobile user experience and search rankings at the same time
• Why click-through-rate, time-on-site, and bounce rate are more important than ever
• Why merely having keywords in your meta tags and copy is not nearly enough
• How the length of your content can affect your search rankings
• Why links are still significant, especially deep links to inner pages
• How your website load time can directly affect your search rankings, especially on mobile devices

This webinar will leave you with 12 must-do action steps for success, based on data from industry leaders, as well as a list of ridiculously great tools you can use to speed up your process and spy on competitors.

In today’s hyper-competitive legal SEO landscape, your either need to do content marketing and SEO deeply or don’t waste time doing it at all.