roadHow to Start a Successful Podcast and Optimize Your YouTube Channel 

FREE Webinar - January 13th 2021 12:00 PM ET

Part 3 of our Series "How To Develop an Effective Law Firm Content Marketing and SEO Action Plan for 2021"


Part 3 of our webinar series is focused on creating content through Podcasting and Video, including how to start and record a podcast, and how to optimize your YouTube channel for search. In this webinar, we'll cover:

  • How to use podcasting to add google-friendly content to your website
  • What makes a good podcast, and what equipment you need
  • What tools to use for recording and post-production
  • Where to host your podcast
  • How to promote your podcast
  • How to add transcripts of your podcast to your website for Google to read
  • How your podcast episodes are tied into your larger website content calendar, as well as your topic clusters
  • Video hosting - YouTube vs Vimeo vs Wistia
  • YouTube video optimization and SEO techniques
  • Why transcripts and closed captions are so important, and how to add and edit them
  • How to publish your videos on your website as part of your overall content strategy

Register for Part 3 (on January 13) Now:

Register for Part 3 Now



Webinar November 17th 2020 12:00 PM ET [Part One - Content Marketing Action Plan for 2021]

[This Webinar Has Already Taken Place - View it here]

What used to work in Content Marketing and SEO just a few years ago won’t work today.

Learn how to make 2021 your most profitable year ever by getting consistent leads from Content Marketing and SEO and by positioning your firm as thought leaders.

Join John McDougall from McDougall Interactive and Jennifer Schaller, Managing Director of the National Law Review for a free 45-minute digital marketing webinar (With an optional 15 minutes of Q&A after the talk), where you will learn:

  • Step-by-step actions you should take in the next 12 months to substantially increase your revenues.
  • Powerful strategies that are based on John’s latest book
  • Tips from leading industry surveys on where legal marketing is headed
  • Highlights from how the National Law Review creates and organizes so much content with an editorial calendar

Some examples of cutting-edge topics we’ll be discussing (this is way more than just “add keywords” and “add more content”):

  • The 13 most important types of marketing content and how to create them
  • How video and podcasts can enhance your thought leadership and improve your mobile user experience and search rankings at the same time
  • Why topic clusters, topic research (not just keyword research) and figuring out what types of pages are in the top positions is key to SEO in 2021

Webinar December 9th 2020 12:00 PM ET [Part 2 - SEO Action Plan for 2021 and How To Use Essential Tools]

[This Webinar Has Already Taken Place - View It Here]

Part 2 of our webinar series is focused on Search Engine Optimization, and creating an SEO Action Plan for 2021, as well as reviewing the essential tools that are used for the research and implementation of your SEO plan. In this webinar, we'll cover:

  • Why click-through-rate, time-on-site, and bounce rate are more important than ever
  • The extremely high correlation between social signals and ranking position
  • Why merely having keywords in your meta tags and copy is not nearly enough
  • How the length of your content can affect your search rankings
  • Why links are still significant, especially deep links to inner pages
  • How your website load time can directly affect your search rankings, especially on mobile devices
  • How The National Law Review and McDougall Interactive use essential SEO and digital marketing tools.

This webinar will leave you with 9 must-do action steps for success, based on data from industry leaders, as well as a list of ridiculously great tools you can use to speed up your process and spy on competitors.

9 steps

In today’s hyper-competitive legal SEO landscape, you either need to do content marketing and SEO deeply or don’t waste time doing it at all.

Register for Part 3 Now

Hosted by:

John Maher
VP Multimedia & Digital Marketing
McDougall Interactive

  • 15 years of SEO experience
  • Has developed podcasts and videos for clients since 2013
  • Speaker at digital marketing conferences



Rachel Popa
Web Content Specialist
The National Law Review


  • Former editor/reporter for Chicago Woman Magazine and Becker's Healthcare
  • Currently Web Content Specialist at The National Law Review
  • Optimizes hundreds of podcast and video submissions from contributors to

Register for Part 3 Now

Free Ebook:

Fill out this form to immediately get a free sample chapter of Content Marketing and SEO for Law Firms


Everyone who registers for the webinar will get a copy of the sample chapter after the webinar.