So many web projects fail because of a lack of attention to critical SEO details. By using the right keywords and inserting them into the architecture/URL’s of your site, your site will have a more robust SEO strategy. 

Here are some of the things you will learn in this free sample chapter of Web Marketing on All Cylinders by John McDougall:

• Domain name strategy

• Do keyword research before building your site

• Research the size of your competitors sites and what content categories they use

• Brainstorm what content your existing site does not have and what your new site should have to be more scalable and robust

• Learn how to Silo or categorize your content into groupings and make URL’s that make them clear to Google

• Avoid costly design and development mistakes

• Avoid deceptive tactics

• Use clean code and proper CSS etc. that loads fast and that Google will love

• Tips for SEO friendly shopping carts