Join us as we discuss

18 steps

to build an online strategy
for small businesses


What used to work in digital marketing just a few years ago won’t work today.

Learn how to profit from digital and content marketing, using a sound strategy for 2018 that will leave your competition in the dust. Join John McDougall from McDougall Interactive and David Bennett, the Senior Vice President at Middlesex Savings Bank for a free 60-minute digital marketing webinar, where you will learn:

  • circle.png Step-by-step actions for the next 12 months to substantially increase ROI
  • circle.png How to think strategically by picking personas and developing a buyer’s journey
  • circle.png How to choose the most effective marketing tactics
  • circle.png What is content marketing and how to do it
  • circle.png How to promote content
  • circle.png How to position yourself as an expert
  • circle.png How content can increase the effectiveness of your paid ads
  • circle.png How social media and SEO fit into the mix
  • circle.png How to track your results and take actions based on data

Discover 18 must-do action steps for success, as well as a list of ridiculously great tools you can use to speed up your process and spy on competitors.


In today’s hyper-competitive online landscape, you either need to do digital and content marketing deeply or don’t waste time doing it at all.



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Free Webinar

December 7, 2017
1:00PM ET (1 hour event)



Hosted By:

headshot-john-mcdougall.jpgJohn McDougall

McDougall Interactive
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  • 22 years of SEO experience
  • College textbook author on SEO and digital marketing
  • Speaker at Marketing Conferences
  • Featured on sites like Forbes, Huffington Post, HubSpot etc.


David BennettDavid Bennett
Senior Vice President

Middlesex Savings Bank


  • Senior Vice President, Regional Community Business Banking Manager
  • Vice Chair, MetroWest Chamber of Commerce